Working in media relations was an exciting and dynamic experience, where I had the chance to be at the forefront of shaping public perceptions and managing communications for various campaigns. My role involved coordinating with multiple teams to ensure that our messaging was consistent and impactful across all channels. One of the key tools I relied on was Airtable, which allowed me to organize and streamline our media outreach efforts. By creating custom databases, I could easily track media contacts, pitch schedules, and press coverage, ensuring that nothing slipped through the cracks.

A significant part of my job involved working with the company's website, which was webbed with Drupal. I collaborated closely with the web development team to ensure that our online presence was not only visually appealing but also functional and up-to-date. Whether it was uploading press releases, managing the media kit, or updating the newsroom, Drupal provided the flexibility and robustness we needed to maintain a professional and engaging site. My familiarity with both the technical and strategic sides of media relations allowed me to bridge the gap between content creators and developers, ensuring that our digital communications were seamless and effective.

Throughout my time in this role, I honed my ability to manage complex projects and juggle multiple tasks under tight deadlines. The experience taught me the importance of clear communication, meticulous organization, and adaptability. It was rewarding to see the tangible results of our efforts, from increased media coverage to positive public responses. As I move forward in my career, the skills and insights I gained in media relations will continue to guide me, whether I’m crafting a new campaign or developing strategies for digital communication.